Maybe you've bitten into a Kit Kat somewhere outside the U.S. and thought, "Wait, this is exceptionally good." You weren't wrong.
Same wrapper. Same slogan. Checking the label - two completely different bars, and there's a real reason for it.
How this happened
Back in 1970, the British company that invented Kit Kat, Rowntree's, cut a deal with Hershey to make and sell the bar in the United States. When Nestlé bought Rowntree's in 1988, it got the worldwide rights but had to leave Hershey alone. That old agreement had no expiration date. So Hershey still makes Kit Kats for Americans, and Nestlé makes them for pretty much everyone else on the planet.
What you're actually tasting
Nestlé puts more cocoa butter in its chocolate. It melts cleaner and tastes richer. Hershey's process produces butyric acid, which gives the chocolate a faint tangy note. If you grew up in the States, that's just what chocolate tastes like. If you didn't, it's a little strange.
The wafer
Hershey's snaps harder. Nestlé's is lighter. And if you set them side by side, the Nestlé bar has better chocolate coverage. Hershey bars often show exposed wafer along the bottom and thinner chocolate on the sides.
Flavors
Nestlé Japan has put out over 300 flavors: matcha, sake, wasabi, sweet potato, and plenty of others. Hershey has added birthday cake, lemon crisp, and mint dark chocolate.
So which one wins?
That is your decision. The difference is not subtle - at least for me!
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