Monday, November 26, 2012

Global Mobile Stats - Google Our Mobile Planet

In a project called Our Mobile Planet, Google's been collecting mobile stats from 27 countries. Dan Swinhoe from IDG Connect Global has picked this data apart and written a very nice post titled The App Revolution: How this Varies By Market. Here's a few interesting tidbits from Swinhoe's excellent piece:

  • Japan is the most ‘appy', but Germany is amongst the most keen to pay.
  • According to 148apps, the Apple store has 719,452 apps available, and to buy them all would set you back a hefty $1,307,715.69.
  • Angry Birds Star Wars is currently dominating the App store charts.
  • By the end of the year, over 45 billion apps will have been downloaded - around 15 billion of those from Google, but you can expect Android to take the majority share in 2013 due to the sheer number of devices being sold using the search engine's OS. 
  • Microsoft's own appstore is yet to make significant inroads in any market but, depending on the success of its Surface tablet this could well change after Christmas.
  • Custom-app building continues to grow, today's estimates putting the average cost of development at around $30-40,000
  • According to a report by Appaccelerator, Apple has become the chosen platform for enterprise app development, with 53.2% of developers picking iOS for corporate app development.
  • In all the charts, no matter what system or country, games feature heavily in both free and paid for.
  • While things such as social media and certain business software are now fully-apped, other areas are still a while off. For example media outlets are still struggling to cope with apps (web is still a struggle for many), while the largest programs - CAD/CAM and other large engineering/graphics programs simply are too big and complex for apps and mobile devices. At least for now.
Be sure to check out Dan's full post linked here and also take a look at Google's Our Mobile Project - all pretty interesting stuff.

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