Monday, June 29, 2009

Pew Study: Home Broadband Adoption 2009

I've been watching the Pew Research Center’s Internet & American Life Project reports for a while now and their latest report has some interesting information. According to Pew, for the period between December 2007 and December 2008 high-speed adoption was stagnant between 54% and 57% in the United States. This past year we've seen a jump - home broadband adoption stood at 63% of adult Americans as of April 2009, up from 55% in May, 2008.

Here's more from the report:

The Pew Internet Project’s April 2009 survey interviewed 2,253 Americans, with 561 interviewed on their cell phones.

The greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates. Among them:

Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May, 2008 to 30% in April, 2009.

Low-income Americans: Two groups of low-income Americans saw strong broadband growth from 2008 to 2009:
- Respondents living in households whose annual household income is $20,000 or less, saw broadband adoption grow from 25% in 2008 to 35% in 2009.
- Respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.

Overall, respondents reporting that they live in homes with annual household incomes below $30,000 experienced a 34% growth in home broadband adoption from 2008 to 2009.

High-school graduates: Among adults whose highest level of educational attainment is a high school degree, broadband adoption grew from 40% in 2008 to 52% in 2009.

Older baby boomers: Among adults ages 50-64, broadband usage increased from 50% in 2008 to 61% in 2009.

Rural Americans: Adults living in rural America had home high-speed usage grow from 38% in 2008 to 46% in 2009.

Population subgroups that have above average usage rates saw more modest increases during this time period.

Upper income Americans: Adults who reported annual household incomes over $75,000 had broadband adoption rate change from 84% in 2008 to 85% in 2009.

College graduates: Adults with a college degree (or more) saw their home high-speed usage grow from 79% in 2008 to 83% in 2009.

Notably, African Americans experienced their second consecutive year of broadband adoption growth that was below average.
- In 2009, 46% of African Americans had broadband at home.
- This compares with 43% in 2008.
- In 2007, 40% of African Americans had broadband at home.

Last year, the average monthly bill for broadband internet service at home was $34.50, a figure that stands at $39.00 in April 2009.

Download the full Pew report PDF file here.

1 comment:

ratedetective said...

This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research International between March 26 to April 19, 2009, among a sample of 2,253 adults, 18 and older. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points. For results based Internet users (n=1,687), the margin of sampling error is plus or minus 2.7 percentage points. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.
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