Tuesday, November 11, 2008

Microblogging Study Released

You're reading this so you may have noticed my Twitter feed over in the left column. Wikipedia defines Twitter as a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

One of my favorite "tweeters" is Laura Filton, Principal and Founder of Pistachio Consulting. According to her website, Laura Fitton is one of the first prominent “microbloggers,” with roughly 8,400 readers on Twitter. She specializes in connecting people to new ideas and innovations using all the tools of (what Laura calls) microsharing. Here's more from her site:

Brands and businesses are flocking to Twitter. Internal “enterprise 2.0″ microsharing can make your company run better. But most companies have little or no clear idea of how these tools really work, what they could accomplish or how to do so. At best, many efforts are shots in the dark. At worst, they’re squandering time, resources, opportunity and brand equity.

Laura recently released a report titled Enterprise Microsharing Tools Comparison - Nineteen Applications to Revolutionize Employee Effectiveness. In the report, she takes a look at 19 different microblogging applications and how they are being used for things like HR, Marketing and Sales, R&D, Innovation, Customer relations, etc. You can get online and PDF versions and more information on the report here: http://pistachioconsulting.com/services/research/.

You can find and follow Laura (@pistachio) on Twitter here: http://twitter.com/pistachio.

I don't tweet anywhere near as much as Laura but you can also find and follow me (@gsnyder) on Twitter here: http://twitter.com/gsnyder

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