ABI Research has a new study out that provides a step-by-step analysis of the factors driving mobile data network traffic for Verizon Wireless, AT&T, Sprint, T-Mobile and the combination of all other US carriers. Factors quantified as contributing to mobile operator data traffic levels include total data devices by operator, total data-activated devices by operator, and total data consumption by device type by operator. Devices analyzed include:
- Handsets: smartphones, enhanced phones, low-end phones, ultra-low end phones;
- External Modems: PC Cards, USB modems, 3G/Wi-Fi routers;
- Computing Devices: laptops, netbooks, MIDs, smartbooks
- Consumer Electronics: mobile gaming console, mobile media player, mobile digital still camera, mobile digital camcorder, connected navigation devices, and other (mostly mobile e-readers)
- Verizon Wireless and Sprint Each Carried Over 16 Billion More Megabytes of Mobile Network Data than AT&T in 2009
- In 2009 Verizon Wireless carried the most traffic, followed by Sprint. Customers of these two operators generated 63% of the US market’s mobile network data traffic.
- AT&T had the most activated data devices in 2009. But it is laptop mobile data connections that have the most impact on operator data traffic levels.
- Mobile broadband laptop connections to Verizon and Sprint each far exceed AT&T’s laptop connections.
- A high proportion of Sprint’s and Verizon’s laptop connections are to lower data-consuming business customers, as well as expansive 3G coverage areas, which helps moderate their network traffic loads across any cell sector.
- Verizon will maintain the top data traffic position over the next five years.
- AT&T’s share of mobile data traffic will increase and by 2012 AT&T will take the number two position.
- The final three spots for top mobile data traffic levels will be held by Sprint, T-Mobile and then all other operators.
Get more info on the excellent ABI Research study here.